After weeks of planning and strategising with your team – the decision is final; your business is going with the video marketing route.
The only problem now is – who is going to help make that dream happen?
Well, the answer’s plain clear – a video production company, of course! It’s going to be a tough feat to achieve on your own – especially if you have zero experience. However, as easy as it sounds – making the correct video making company choice takes some effort too.
Simply put, you will need to keep a couple of tips on hand to make sure you score the right partnership – and here they are!
Learn to use contracts
Contracts are an integral part of your video production journey – learn to use them to your advantage.
Often, many clients and service providers overlook the need to have written and signed contracts. But in actual truth? They are extremely vital to the sustainability of both parties.
In case of any misunderstandings, the contract acts as the guide to a mutual agreement. In other words, you can forget any kind of argument – just pull out the contract and you’ll settle the issue in no time.
Besides, having no contract is equivalent to no trust. It’s ideal for both ends – your respective production house will get their payment upfront and it’ll lower the chances of any breaching that may jeopardise the terms and agreements stated.
Our point at the end of the day? Always use contracts no matter how small or big the video production project may be.
Feel free to ask for revisions
Don’t be afraid to open up about any doubts or adjustments you may have – this is a partnership; they’ll want you to be satisfied with the final piece!
It can be as simple as the placement of your brand’s logo, switching the audio file, or a change in the background colour.
The only downside about frequent feedback is that your project will take more time than usual. But at the end of it all – it’s bound to do good for your business. You wouldn’t want to end up with shoddy work that doesn’t appeal to your audience.
Discuss prices before the start of the contract.
It’s time to give a warm welcome to quotes.
Before you even decide on a videography company – you should check out a couple first. You’ll need to identify the one with the best portfolio, reviews and prices. And the more detailed the quote – the better.
That means giving the rate per hour or project, tools and equipment used, hours consumed and so on! But a more comprehensive quote is going to have more from where all that came from.
Once you have chosen your preferred video production company – it’s time you sit down with them and get started on the discussion. From there onwards, all the video production costs will be crystal clear in your mind – and it’s finally time to get on with the project!
Work on all the other nitty-gritty details
When you think of video production – what’re the first few things that come to mind?
For most, the standard answers would be scriptwriting, shooting, and editing. Sure, that may the case for producing a private video – there aren’t really many details to it.
However, if we’re talking about a commercial video – you cannot miss out on marketing and distribution. After all, they’re your two key points to grabbing your audience’s attention and even securing a couple of new customers.
You want your content to reach the mainstream media – and that means you have to discuss marketing and distribution options with your trusted video agency. Their expertise and knowledge throughout their career and past projects will give you the answer you’re looking for.
So, there you have it! A couple of handy tips to get you started as you’re searching for a video production expert. Once you have that settled, you’re in for a spectacular masterpiece at the end of the project.